… more important than so-called good English [is] effective English. English that clearly, strongly and unambiguously ‐ unless you’ve a penchant for ambiguity – conveys from writers’ brains through their typing fingers and onward to the imaginations of their readers what it is that writers are attempting to communicate.
Benjamin Dreyer is “is vice president, executive managing editor and copy chief, of Random House”. He has just released a book called Dreyer’s English AN UTTERLY CORRECT GUIDE TO CLARITY AND STYLE, which I am neither endorsing nor not endorsing. I am less likely to buy it after finding myself described as a “godless savage”, and Dreyer obviously didn’t proofread that job title himself. And I would question three things about style in the quotation itself. But I fully endorse effective English.
Today on the Sydney Morning Herald website is this article, from which the quotation comes.
(Checks post very carefully in case there’s any mistakes: Muphry’s Law.)