K-

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K- is an all-purpose abbreviation for (South) Korean popular culture. I had previously encountered K-pop, K-drama and the K-league (pop music, tv soap dramas and soccer respectively), but I had not previously encountered …

K-beauty, which I saw in a shop in Sydney’s CBD today.

Except that an internet search shows more results for K-beauty than K-pop, K-drama and the K-league put together, so obviously I’ve been missing something.

‘K?

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