Verb it!

I’ve been struggling for ideas for posts, so I turned to the online discussions I had with my classmates during my masters study in 2010-12, which we were able to save as text files.

One involved the use of technology-related nouns and verbs. The discussion thread was Google it! As the name of a website, Google is a noun (and upper case), but people soon began using it as a verb and writing it in lower case. Many people decry the verbing of nouns and/or using registered company or product names as generics (see generic trademark) but both are common procedures in English. I can remember people faxing (though fax was never a proper noun, and was an abbreviation of facsimile (another common procedure in English – I don’t think anyone ever facsimilied (btw when was the last time you sent a fax?))), and references to people telexing (which was originally an upper-case proper noun). Before that, people telephoned, then ’phoned then phoned. All of these are transitive verbs: Google it, fax the document to me, fax it to me, fax me the document, ?/*fax me it, phone me, ?telephone me. (See also telegram, telegraph (including its metaphoric use) and wire.) (I can also remember an advertisement (?for a graphic designer) informing us that we could ‘fax or modem’ our requirements to them.)

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