Yesterday, my wife and I had lunch in a coffee shop/café whose name is rendered
JEZ
OVE
with the O as a stylised coffee bean. My linguistic analysis never completely stops, and I asked the waitress how this is pronounced. She said “Jez-ve”, so that’s not an O after all, but simply a stylised coffee bean. I then asked her what it means, and she said she didn’t know, but she’d ask the manager. If she did, she didn’t return to tell me, so I had to do some research when I got home. (What did people do before the internet?) If you don’t know, can you remotely guess?
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Never Pure and Rarely Simple 